Brand USA is the highly successful public-private partnership formed under the bipartisan Travel Promotion Act of 2009, charged with promoting the U.S. as a destination to global travelers. Hundreds of U.S. communities, large and small, benefit from Brand USA’s work to enhance our image abroad. The program’s marketing efforts—which operate at no cost to taxpayers—continues to bring in billions of dollars in visitor spending, which strengthens our country’s trade balance and supports tens of thousands of jobs.
Increasing travel to the U.S. is an incredibly effective form of economic stimulus—supporting communities, injecting billions into the U.S. economy and creating millions of good, American jobs. Since it was created in 2010, Brand USA has proven to be an effective program for marketing the U.S. as a global destination, and is increasing our share of overseas visitors. However, our potential visitors must still navigate a cumbersome and often expensive visa process. Then, upon arriving at our gateway airports, they encounter long lines and frustrating wait times to enter the U.S. These issues discourage some overseas visitors from choosing the U.S., preventing our nation from capturing a larger share of the global travel market. To take advantage of the growing global travel market and the spending international visitors would contribute to our economy, the U.S. must become better at welcoming international visitors.